Art Thinking takes readers on a journey into the interface between art, luxury and fashion brands and businesses. It explores the notion of brands as cultural agents and how art can act as a mediator between meaning and management. The book allows the readers to develop skills in constructing strategic art initiatives and in management of artist collaborations and provides insight into the artistic process of creativity.

Divided into four chapters and supplemented with case studies, the book is supported by Vadim Grigoryan’s many years of experience, popular webinars and courses taught at leading business schools, such as INSEAD and cultural institutions, such as Sorbonne.

Coming Spring 2025.

Vadim Grigoryan is a distinctive and idiosyncratic creative director, luxury and culture brand strategist, as well as a practising artist. Vadim currently consults brands and institutions, such as Azulik eco-resort in Tulum, Group Coty, Evian Resort, Mugler, Hugo Boss or Art Basel, on art direction and creative strategy.

Vadim has written several case studies published by INSEAD and regularly lectures at INSEAD, ESSEC and Sorbonne. He also runs Creavi, an artistic research initiative that blends together food and transcendence.

Publisher: Cultureshock

ISBN: 9781738503537